Hi, I’m Abryana Mercado

An aspiring Public Relations and Marketing student.

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About Me

My name is Abryana Mercado, and I am an aspiring first-generation Latina student majoring in Public Relations with a minor in Marketing at California State University, Long Beach (CSULB). My hobbies include photography, listening to music, and engaging with social media. I have extensive experience in customer service and have interned at both Marriott International and Razer. Although these internships are in different fields, they have reinforced my passion for marketing and advertising. I hope to work as a social media or marketing coordinator in the entertainment or fashion industry.

JOUR 120
A Guide to Social Media Posting

In PR, every detail you share online is significant. As a public relations professional, you set the standard for media posts. This project highlights the key principles to remember and follow when posting.

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Portfolio

JOUR 425
Dorm Distribution Project

Beach Media Publication is a student-run organization that advertises for three school publications. This project outlines strategies to increase readership and engagement, starting with on-campus residents.

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Marriott International
Internship Project

I completed a summer internship at the John Wayne Irvine Courtyard Marriott, where I worked in various departments. Given the opportunity to identify areas for improvement, I chose to create an itinerary that highlighted the hotel’s amenities and nearby activities.

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Resume

  • Courtyard by Marriott (Intern) - Irvine, CA, May 2025 - Aug. 2025

    • Maintained the hotel’s property management system to ensure 100% accurate occupancy records, enabling seamless front desk operations.

    • Created promotional materials to highlight hotel amenities and nearby attractions, increasing guest participation in events by 20%.

    Abercrombie & Fitch (Brand Representative) - Costa Mesa, CA, Aug. 2022 - Jul. 2025

    • Delivered personalized service to a diverse clientele, adapting communication style to meet guests' expectations

    • Enrolled 5-7 guests per shift into the loyalty program, contributing to increased return visits and long-term brand engagement.

    Razer (Intern) - Irvine, CA, Jan. 2025 - Mar. 2025

    • Collaborated with cross-functional teams to evaluate marketing strategies, gaining insight into event logistics, guest engagement, and promotional planning.

    • Conducted competitor research to inform new ideas for outreach and engagement within a $2.1M

      marketing budget.

    Target (Starbucks Barista/Trainer) - Tustin, CA, Aug. 2023 - Dec. 2024

    • Trained new team members using structured lesson plans, instilling consistent brand values and customer interaction standards.

    • Utilized suggestive selling techniques to increase average order size, reflecting proactive guest engagement and sales skills applicable to event upselling or guest services.

  • California State University, Long Beach

    B.A. Public Relations, Minor: Marketing

    Relevant Courses: Principles of PR, Digital Tools for PR, PR Case Studies

    Orange Coast College

    A.A. Communications

    Relevant Courses: Intro to Public Speaking, Intro to Mass Comm, Social Media Strategies

    Santa Ana College

    International Business Certificate

    Relevant Courses: Fundamentals of Business, Intro to International Business, Culture & International Business,

  • Beach Media (Student/Volunteer) - Long Beach, CA, Jan. 2026 - Present

    • Member for Beach Media at CSULB, promoting three campus publications through strategic outreach and brand awareness initiatives.

    • Work on advertising strategies by representing publications at campus events and engaging directly with target audiences to drive readership growth.

    Public Relations Student Society of America (Member) - Long Beach, CA, Feb. 2026 - Present

    • Strengthened strategic communication, writing, and presentation skills through workshops and collaborative projects.

    • Developed leadership and teamwork abilities by working with peers on campaign analysis and real-world case studies.

  • Skills: PMS Software, Canva, Microsoft Office, Excel, Client Services, Event Promotion

    Languages: English (fluent), Spanish (native)

  • Social Media Enthusiast

  • 3+ Years of Customer Service

  • 2 Internship Opportunities

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